We all want more website traffic. Assuming you’ve done the work or invested the money into getting your website into tip-top shape, the next logical step is getting visitors to your site! After all, more website traffic equals more leads! You’ve got the website but now it is time to convert more prospects. Today we are going to go over the top 6 ways to generate quality traffic to your website! No matter your industry, it can be hard to convince prospects to click on your website over your competitors. However, rest assured that by the end of this article, you will be armed with all the tools you need to get started bringing in more and more website visitors!
We have all heard of SEO (search engine optimization), and while that is a great piece of the puzzle, it can be dangerous to rely on it solely for all your website traffic. It is essential that you know how to diversify your traffic sources and bring in prospects from more than one resource. Let’s start with a basic question:
Is all traffic equal?
The short answer is no. All traffic is not equal! Remember, you want high-quality traffic to ensure you are bringing in a more targeted and focused audience! High-quality traffic that is pinpoint focused is going to generate a better ROI (return on investment) for your website than traffic that is not. This seems obvious but it is a rule that is often overlooked!
Look at it this way, 1,000 untargeted website visits are not the same as 100 targeted website visits. Your social media might produce some website traffic, but that traffic might not be super high quality for your website. Essentially, the most effective website traffic not only has a previous interest in your service but is already searching for a similar solution as yours and is most likely ready to spend!
Now that we know some of the basics, let’s dive into the top 6 ways to generate quality website traffic.
#1: Make sure to follow the basic SEO rules.
Basic search engine optimization consists of a range of activities that you can put into action on your own website to make it even more searchable and accessible to web traffic. Search engine optimization is a free way for you to increase your brand awareness and if done correctly and with a plan in place, can drive a LOT of traffic to your website! Your SEO strategy should involve including both internal and external links, making sure you are using top-performing keywords, and properly using headers and tags. You should also be putting out consistent and quality content for your clients! A top-performing SEO strategy can be timely and requires a lot of research, but once you understand the basic principles, you can start to implement them on your website. Keep in mind that even once you have a good SEO ranking, that number can slip! Get into a habit of doing an SEO audit every little bit to check in on what is performing well and what can be adjusted to perform better.
#2: Make a blog section on your website!
Our world has made the switch to digital. We are surrounded by social media and SEO proving to us that top-notch content is KEY. It is super important that you are always putting out fresh and quality content that can help you to improve your search rankings. In addition to this, it will help you build a good reputation and keep your website followers satisfied. A blog section is a great way to put out content that is shareable across platforms and can drive more traffic back to your website!
As an added bonus, with more content on your website, the more places Google has to pull from when it is crawling and indexing your website! At Hyperchat Social, we are aware that it can be hard to continuously create strong blog content when you have so many other responsibilities on your plate. That is why we want to help! If you go to tryhyperchat.com you can fill out a form and set up a call to go over what kind of blogs will be best for you and your business. Let us write them for you! We are here to help you succeed in any way that we can. (:
Get the run-down on blog writing for financial advisors here!
#3: Get publishing content OUTSIDE of your website!
Your blog is a great first step to driving traffic to your website, but you should also be trying your best to create content on other platforms too! This can be many different things, such as being active on social media, sending newsletters, and Google Ads. These are great ways to plug your website and get brand recognition!
Not on social media yet?? What are you waiting for?? Go to tryhyperchat.com and get signed up to start getting active on social and land more eyes on your work! Being on social media gives you access to billions of users. The main 3 platforms we recommend starting out on are LinkedIn, Facebook, and Twitter. Posting routinely on your social platforms gives you endless chances to promote your company and direct traffic to your website. Even when you are sharing third-party content, you can tag the original poster and use that as a way to connect with other industry leaders and potentially get shared with their audience.
All in all, creating content to post to your social media accounts and sending out newsletters lets your followers know that you are a thought leader and can be trusted. The key is remembering to be consistent and engaged, it does nothing to post it and forget it. Make sure you are getting in there and engaging with your own posts! Newsletters are a great way to redirect traffic to your website and can offer valuable resources, show your expertise, and continue to build trust with those who might be still thinking about if they want to use your services or not. Find out more information on email marketing here!
#4: Get website traffic by taking advantage of guest blogging.
Never underestimate the power of guest blogging! There are two main things you want to keep in mind and get right when it comes to guest blogging. The first is finding websites that are suited to your niche. You can find these websites by doing some research and looking for them on Google. After doing that, the next thing you need to work on is putting together a great piece of content for the website that you will be writing for. The content is very important for one main reason, it strengthens your brand! It also gets more eyes from the right target audience that might not have heard of you before. The second piece to keep in mind is that you can also use guest blogging as a tool to generate more visitors to your website.
Also, switch it up and try inviting people to guest write on your blog! This will add a different element to your readers every once in a while and will also bring in a different audience.
#5: Check your analytics regularly!
Digital marketing for your business is an investment of time and money that you don’t want to waste! A best practice to incorporate into your routine is audits of your analytics. It is a good idea to check into what is working and what is not working so you know where to invest more money and where you need to tweak your approach. A platform such as Google Analytics gives you access to a wide range of insights and useful data to determine how your website is performing.
Top metrics to track would be who is visiting your website, where they are coming from, and how long it takes them to bounce from your page. Staying up to date with where you are experiencing successes and where there might be some failures is important to know how to keep shaping your strategy for success!
If you need a more in-depth view of what’s inside Google Analytics, read this blog post!
#6: Utilize online advertising.
Lastly, why not utilize online advertising!? Online ads can instantly generate hundreds, if not thousands, of clicks to your website! You can run ads on social media platforms by boosting a post or putting money behind it to reach a set audience. Some other options include search, display, and video ads. It is important to know how you make money off these types of ads before going into it though. The overall goal is to generate an ROI from your ads that will be sustainable in the long term. There are 2 main pieces to this puzzle. The first is advertising something people want. The second is creating high-quality ads that encourage the right people to click on them!
There are two things to keep in mind when creating an online ad, the targeting, and the design. The design of an ad (which includes the copy and the image) is what will generate the clicks. While the targeting is who your ad is getting in front of. Don’t be afraid to experiment and see what works best for you and your target audience!
You can find more information on Google Ads in this blog post!
By following the above 6 steps, you should start to see a pick up in your website traffic. Remember to step out of the box a bit and try something new. You never know, it might just work out!