Entries by SharonR

Using Videos to Generate Leads on LinkedIn

I’m always surprised to view the profiles of new connections on LinkedIn and see no videos or links on their summary section, experience section, or their college section. As more and more users view LinkedIn profiles via a mobile platform, the use of video and links will become more powerful for those hoping to use […]

Automate Your Direct Response Message on Twitter

So…you finally got someone to follow you on Twitter. Then, you got someone else…and now you are up to more than 1,000 followers. One of the biggest mistakes in my opinion that people make when they build their Twitter following is not giving some offer to your followers right off the bat. One of the […]

Three Buttons You Need To Know On Facebook

People often ask me about whether or not they need a Facebook business page.  While the answer should be a seemingly yes if you don’t get the page to help you drive business results then should you really create a Facebook business page?  While getting the page set up seems overwhelming, there are three buttons that […]

Are You Doing a 200 Character Headline on LinkedIn?

Headlines, headlines, headlines….That seems to be all we see in the news today. As people search relentlessly today on Google looking for the right person to fit the product or service they need, the big question is whether or not your headline will capture attention and get to the top of the SEO List. Notice […]

Secret Sauce to Writing Your Name on LinkedIn

Wait a minute Frankenstein, isn’t my name just my name on LinkedIn? The answer is unequivocal NO! Don’t fall into the trap that most people do when they begin to put together their LinkedIn profile by just listing your first name and your last name. This is the Frankenstein logic. LinkedIn gives you two boxes […]

How Cards Can Turn Into Leads on You Tube

You Tube continues to grow as a very powerful platform. While many astute marketers recognize that short form video is getting more and more popular over the written word, the big question looming is how to turn video into a direct lead generation funnel. On your creator channel in You Tube or within a particular […]

What’s the Best Poll to Run on Twitter?

As Twitter became even more pronounced in its influencing capabilities during this Presidential Election, it continues to increase the number of tools you have available to you for both brand building and lead generation as a platform. Important note:  It is SENSELESS to not have an autoresponder on your direct message when someone decides to […]

Do You Know How to Win at the Google Game?

Page ONE…. Page ONE… Page ONE… If you can’t figure out how to get to page one as a business on an organic Google search, then you might as well open up your wallet and start spending a lot of advertising money. On average when people search for something organically, 71.33% of searches resulted in […]

Three Secrets To Boost SEO With Your LinkedIn Profile

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. (source: webopedia.com). When I often think about SEO, I consider the […]