Entries by Sarah Lupien

The Latest and Greatest from LinkedIn

It’s interesting to think that what makes social media so great is also what makes it tricky to navigate. It’s amazing to have a network where you can continuously stay updated with current events, news and milestones. But, due to the nature of these platforms, they’re always changing. How do you update your followers when […]

Social Media Hacks You’ve Never Heard Of

The power of social media is undeniable. With endless opportunities and few boundaries, there’s no wonder why there are so many articles circulating online teaching you “must-know” tips and tricks to find digital success for your business. While I’m sure you’ve read a few, these articles typically regurgitate the same basic information that doesn’t help […]

Color Psychology and Social Media Marketing

Are you ready to boost your conversions? You’ve crafted the perfect call-to-actions, created a killer brand, but you still feel like you’ve missed a step. If you’re ready to give your digital marketing efforts all you’ve got, it’s time you played with color! Why are Colors Important? Let’s face it, design is important in our […]

10 Expert Marketing Tips From the Pros

Are you looking for proven marketing tips that actually help build your business? At our 2-day Social Media Boot Camp sponsored by First Trust, we were able to host industry leaders who shared personal marketing tips they used to help them find great success. Feeling left out? While you missed the chance to win autographed […]

Turning Instagram Stories Into Sales

Did you know that almost 80% of our conversations are driven by stories? In fact, marketers have been creating narratives for decades with this statistic in mind. Knowing this, when Instagram debuted their “Instagram Story” feature, there was no doubt that this would be an effective new marketing tool on a previously distinguished and growing […]