Entries by Caitlin Crawford

Living in the Moment with Your Content

Content marketing has taken quite a journey since its beginning. It may be hard to believe that the concept of content marketing existed before the invention of the internet, but it’s true! The pioneer movement of content marketing began long before the internet was even a thought, taking the form of newspaper ads, radio spots, […]

Marketing Tips to Start the New Year Off Right

At this time of year, business owners are executing their holiday campaigns and biggest promotions. It’s easy to get lost in all the holiday decorations and discount signs, isn’t it? You may be thinking that you can’t wait for the year to just end already. That way you can start fresh come January. Well, not […]

Millennials: Marketing to America’s Largest Generation

A Background on Millennials (Gen Y) Millennials are a hot topic right now. The word alone can stir up conversation among a group. Especially a group favoring the negative connotations often associated with the generation. These reasons are exactly why we know it is important to talk about them. Considering our office here at Hyperchat […]

How to Build a Brand from the Ground Up.

Hyperchat Social Short History Lesson Back in 2014, Hyperchat Social was an idea forming in the minds of a couple very ambitious entrepreneurs. Their idea was birthed and cultivated into the painted walls and inspiration that now fill its quaint office nestled amongst the small town streets of Alpharetta, GA. But how did an idea […]

Blogging: How to Write an Effective Blog

The Growth in Blogging Have you recently stepped into the blogging world? You’re definitely not alone. The very first blog was created in 1994, climbing to 173 million in 2011, and doubling by the end of 2011. Over the past 7 years that number has climbed to well over 440 million, and that’s just on WordPress, […]