With the number of active users per month on Instagram dwarfing what is happening on Twitter and Snapchat, it may be time for you to consider using Instagram as a way to drive more business to you personally or professionally. Many people don’t understand the changes that Instagram has made over the past year to have it become a more lead friendly platform, so here are four ways to use Instagram to drive leads for your business.
- Create A Winning Profile- As opposed to a platform like LinkedIn, you can afford to be much more fun and racy in your profile picture on Instagram because you are actually trying to show some flair in this picture. Your bio can only be up to 150 characters, so choose wisely on how your audience will see your introduction. The one change that happened which is really important on Instagram is that you can now add a link so viewers can click out to a homepage, link, or landing page that you create. Here is an example of a few profiles from Instagram.
By grace through faith. Also Will and Grace is life.www.harpersbazaar.com/selenagomez
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The old Taylor can’t come to the phone right now.taylor.lk/reputation-iT
- Think About Using LinkTree – LinkTree is a website that provides you with a unique URL to list your Instagram Profile. When people click on your LinkTree, they will be redirected to your actual LinkTree website with multiple links available for them to click on to become a lead. The really cool part of LinkTree is that it allows you now to have several lead conversion funnel options, and not just the one link that you put in your bio.
- Convert your personal profile into a business profile – There are still a bunch of people on Instagram who signed up to generate business, but it will be more difficult as a business profile. We’ve learned through our own testing that the best time to post is either the 7 pm to 9 pm time frame or during the lunch hour at midday. The business profile change will give you more additional buttons on your profile to allow people to call you directly or quickly get directions to your office. These simple features can make a big difference to get people to immediately take action with you as a prospect.
- Content and Hashtags – At the end of the day, you still have to drive traffic. It’s really important on Instagram if you want to drive more followers to learn how to use Hashtags in an intelligent way. If you go on to www.instagram.com on the web, you can click on different hashtags to see how many people are viewing that particular hashtag. More importantly, you must understand how to post smart content. A good example is that Elizabeth Hurley owns a swimwear line and is really smart about how she posts content about her life while at the same time always featuring her swimwear and clothing lines.
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