We all know the feeling of needing something different, other than your favorites artists’ newest album on Spotify, to listen to. Whether during your morning commute, your hours of busy work, your run at the gym, or anywhere you find yourself wanting something different to listen to, podcasts are the way to go! Podcasts are usually available for free, you can listen to them anywhere anytime, and they allow you to learn about a new industry or subject. What could be better?
Let’s first take a look into how podcasts first came to be.
Invention of podcasts
We are going to travel all the way back to 2004, the year of The Notebook and the early days of Facebook. This iconic year was also the birth year of podcasts. Podcasting was primarily developed by a man named Adam Curry and a software designer by the name of Dave Winer with the help of a program called iPodder. iPodder basically gave users the ability to bring internet radio broadcast on the road with them on their iPod (This was prior to the invention of the iPhone in 2007). At the time, podcasts were called “audioblogging”, as blogging had just recently became a big deal with the development of Blogger a few years prior.
This was one of, if not the, first time people were transporting digital media with them that wasn’t a simple MP3. Since the invention of iPodder, developers have built on this original idea and podcasts were born. Podcast listeners can enjoy their favorite programs on multiple platforms, including iTunes, Stitcher and Spotify.
Rules and Regulations
The thing that’s unique about podcasts is that they are free from government regulation. This means that all types of language, content, and topics are allowed in the podcast world. The world of podcasting gives podcasters complete reign and creative ability.
While podcasts are free from government regulation when it comes to content, podcasts are still subject to copyright laws. The creators can copyright their work, so you know as a listener that the ideas are original!
If you take a look around, there are podcasts for virtually any topic you can think of. From celebrity insights and interviews to true crime to business and marketing related podcasts, there truly is something for everyone.
We here at Hyperchat Social LOVE to listen to podcasts, especially ones related to marketing and social media! I have compiled a list of what I believe are your essential 11 marketing podcasts that you need to be listening to!
The Essential Podcasts
1. The Social Commute
Topping our list at number one is our in-house podcast, The Social Commute. The podcast is hosted by our own CEO, financial and marketing expert, Ted Jenkin. He is joined by colleagues each week to help you turn social into sales! The gang discusses marketing strategies, tips and even digital hacks that can in turn help you grow you brand and market your business! Check it out here.
2. Social Media Marketing Talk Show from Social Media Examiner
As you may have guessed, this show covers the ins and outs of social media marketing! From new features on different social media platforms and how to use them to perfecting search engine optimization, you can turn to this podcasts for both expert opinions as well as inspiration for your own social media and marketing strategies! You can check it out following this link.
3. Startup Hustle
Have you just embarked on the adventure that is starting your own business? This next one is for you! Startup Hustle is hosted by Matt DeCoursey and Matt Watson who are both very successful entrepreneurs. They are joined by people who have started their own business, with both successful stories and plenty of blunders! This content mixed with personal stories from the guys themselves make up for an hour of entertainment a week. You can start listening here.
4. Marketing Over Coffee
Marketing Over Coffee takes a casual approach to discussing all things marketing and social media in relation to your business. Hosted by John J. Wall and Christoper S. Penn, who both have established themselves in the marketing community, Marketing Over Coffee provides a unique perspective. It brings together both the old and the new of marketing techniques and explains the concepts in an easily applicable way. You can check out the podcast here.
5. The Art of Paid Traffic with Rick Mulready
My personal favorite part of this podcast is the recognition that marketing is, in fact, an art form. This podcast host is a Facebook Ad expert providing the listeners with marketing tips, strategies and tactics specifically formatted to scale your business. He covers everything from writing a good ad all the way down to the analytics and how to determine if the tactics you are using are working. The podcast offers ‘Quick Tip’ episodes only lasting 10 minutes, as well as the typical 45-minute episodes that delve deeper into the world of marketing. You can listen here.
6. HBR IdeaCast
Straying away from the marketing podcast world, comes the Harvard Business Review’s podcast HBR IdeaCast! This is a weekly podcast that uncovers the world of business, but in an interesting way. Harvard professors, CEOs and visionaries alike come together to bring premium content each week. The podcast is often hosted by Sarah Green Carmichael, an executive editor at Harvard Business Review and a regular speaker at conferences. One of my personal favorite episodes is episode #623—’Make Work Engaging Again’. The episode discusses the neuroscience of loving your job. It is very engaging and I would 10/10 recommend. Check it out here.
7. Copyblogger FM: Content Marketing, CopyWriting, Freelance Writing, and Social Media Marketing
This podcast is genuinely one of my all-time favorites! It is hosted by Sonia Simone and the thing that I love the most about it is its length. The episodes range from 10 minutes to 30 minutes. It acts as a quick marketing fix for me, or for anyone that doesn’t have 45 minutes to listen. Sonia Simone brings through a rotation of experts on different topics each week, which she usually boils down into a specific number of take-away points for the listener to apply to their own business, life or marketing practice! Listen here!
8. The DigitalMarketer Podcast
The DigitalMarketer Podcast is another one of my personal favorites. The main reason for that being the hosts. The DigitalMarketer Podcast is hosted by Jenna Snavely and Garrett Holmes. I absolutely love their personalities and they bring so much life to the world of marketing. The podcast has new episodes every Thursday and each episode explores a different sector of marketing. They provide real-world, applicable examples so you are able to implement the strategies they are talking about in each episode. You can start the path to becoming a marketing genius today by listening here.
9. Entrepreneurs On Fire: Inspiring Interviews
Moving into a more entrepreneurial take on a podcast, we have Entrepreneurs On Fire! Perhaps the best thing about this series is the vast number of episodes—over 2,000—so you can truly find an episode that really speaks to you. This podcast is hosted by John Lee Dumas and every episode he is joined by a different entrepreneur who, you guessed it, is on fire! John interviews these entrepreneurs who have turned their own personal passion project into money-making machines! These episodes are truly inspiring and will also have you wanting to buy the entrepreneurs’ products and services. Check it out here.
10. Hack the Entrepreneur with Jon Nastor
Going off of the entrepreneurial vibe, comes Hack the Entrepreneur with Jon Nastor. This podcast is not like any of the ones on this list so far. The podcast gears its content toward an audience that is ready to start their dream life as a successful entrepreneur. The episodes range from 30 minutes to a little over an hour, so whether you have a little time or you are in the mood to binge listen, Hack the Entrepreneur is the podcast for you. Each episode gets straight into a different marketing topic. These topics range from mastering SEO to taking your side hustle to full time. You can listen here.
11. Call to Action
Call to Action is a podcast that focuses on remarkable online marketing success stories that are sure to interest you. It delves into marketing success stories and lessons from the experts. From anything from Pay Per Click Marketing to analyzing conversion rates, Call to Action is the podcast for you!
Whether you are looking to listen to pass the time, educate yourself or just for fun, let your podcast listening fine tune your marketing skills. By listening to these eleven podcasts, you are sure to pick up a few new tips and tricks to try in your own marketing efforts. If social media and marketing are not really for you, check out how Hyperchat Social can help you Turn Social into Sales!